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Summer Projects Task

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  Task 1: Research and Textual Analysis (Understanding Conventions) Brief 5 (Music Video): Choose an official music video by an established band or solo artist that tells a clear story or features a strong community of fans. Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices? Song: Dear Mama, by 2Pac Genre: Hip Hop First image represents that the mama is crying because she kept getting blamed, which creates a sad mood. Second image shows where when 2Pac was young and he was with his brother, their mum was making them food, which can create a sense of nostalgia and a mood of happiness. Thirdly, in the last image, we can see that the mum is reading him a book when he is sleeping, which shows a sense of a loving moment, and it makes the mood happy. Target Audience: ...
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MR Blogtask

1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1.  Write 3 things you DENOTE (literally see). pictures football walking 2.  For each, write what it CONNOTES (suggests). pictures = his photos of his life football = his professional job and career walking = he's walking in motion for the camera  3.  Identify ONE technical code and ONE genre (website) feature. technical code = camera down shot angle to record his motion walking for motion effect genre feature: the visual effects 4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand? well-integrated and coherent, because everything's organized and there's category's based on his photos about ...
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TV Industry Contexts

1) What is the BBC's mission statement? To  act in public interest, serving all audience through the provision of atrial      , high-quality and distinctive output and services which inform, educate, and entertain. Funded ? It is funded by a universal household TV Licence fee 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). 1. Through a multi-platform public service network. 2.Through tailored platforms that provide  3. The BBC produces its creative output by blending an in-house production division with a competitive commissioning system that fuels the independent creative sect 4. Through targeted financial investments, mandatory production quotas, and rigorous tracking.   5. Values the word primarily through the BBC World Service. 4) Who is the regulator for TV and Radio in the UK? You can find details on this in the notes above. Office of communications. 5) Ho...
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Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

  Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. The arctic monkeys audience are authentic and loyal. They weren't working class people, but they were strugglers. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Nostalgia and authentic. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? The moment where the guy introduced and said "Don't believe the hype", which shows the music is authentic. 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? By bypassing traditional music industry marketing, acting as the bands grassroots promotion.  5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? They want the fans to think their songs are true and they...
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BLACKPINK Blog Task

  Introduction to Music Video and BLACKPINK HYLT: Blog tasks Introduction Q's: 1) What are the key conventions of music video? About BLACKPINK and the "blinks" who are the fans for BLACKPINK. 2) What is intertextuality? Shaping of texts, showing that no work exists in isolation. 3) When did music videos first become a major part of the music industry? June 26, 2020. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV launched in 1981, and music videos were an important part of the music industry in the 1980s and 1990s because of storm of technological transition. 5) How are music videos distributed and watched in the digital age? Global streaming and social media platforms. BLACKPINK:   How You Like That Q's: Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blinks. 2) What audience pleasures are offered by the music video fo...
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NHS CSP

  1) What is an advertising campaign? An organized course of action to promote a produce or service. 2) What is the objective of the NHS Represent campaign?  For black and Asian people to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want to make them donate or encourage people to from ethnic backgrounds like black and Asian. 4) Why is the advert called 'Represent'?  Because its representing people from other backgrounds and other. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Because using celebrities can attract people to watch the video more because people might know them or the celebrities have experience in doing this. 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? Blo...
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Galaxy Advert CSP

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? It used a CGI version of Audrey Hepburn, and she also wore makeup, which can show that she is trying to be pretty to be in a relaxed mood or it shows that its a luxurious style, and it and states for the galaxy, "Why have cotton when you can have silk" 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. "Why have cotton when you can have silk" 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  She is a famous model and actress that is known for her glamorous stuff. 4) In your own words, what is intertextuality? the relationship between words to create a similar relationship with something. 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, se...
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