Media Studies Question Blog

  1) What is an advertising campaign? An organized course of action to promote a produce or service. 2) What is the objective of the NHS Represent campaign?  For black and Asian people to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want to make them donate or encourage people to from ethnic backgrounds like black and Asian. 4) Why is the advert called 'Represent'?  Because its representing people from other backgrounds and other. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Because using celebrities can attract people to watch the video more because people might know them or the celebrities have experience in doing this. 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? Blo...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? It used a CGI version of Audrey Hepburn, and she also wore makeup, which can show that she is trying to be pretty to be in a relaxed mood or it shows that its a luxurious style, and it and states for the galaxy, "Why have cotton when you can have silk" 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. "Why have cotton when you can have silk" 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  She is a famous model and actress that is known for her glamorous stuff. 4) In your own words, what is intertextuality? the relationship between words to create a similar relationship with something. 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, se...

  1) What year was the advert produced? 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Domestic, subservient, and ornamental. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? To establish a unique selling proposition focused on superior cleaning. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? It show that they are submissive and are the one that mainly has to do the housework, like cleaning, cooking, etc. It also shows that women are the ones that have to be lower than men, when men are superior to them, listening to what they do, and it shows that women weren't able to do things that men could do back then, such as driving a car, when women was stereotyped...

  Give three methods of marketing blockbuster films (Black Widow). [3 Marks]  Hybrid Distribution & Digital Campaigns  Cross-Promotional Tie-Ins and Merchandising Star Power and Promotional Tours Give two examples of audience categories (demographics) used by media industries. [2 Marks]  Age  Gender Which UK media regulator is responsible for the age classification of films and other video material? [1 Mark] The British Board of Film Classification (BBC)   What is meant by the term ‘active audience’? (Opposite of Passive) [1 Mark] Theory in media studies where audience members do not merely receive information passively, but are instead actively involved in interpreting, questioning and analysing..   Give one example of an ‘active audience’. (Think of shows that you can vote in from home)  [1 Mark] An example can be where audience can vote on social media for it.   How are blockbuster films marketed and distributed globally? Answer with ...