Media Studies Question Blog

  Task 1: Research and Textual Analysis (Understanding Conventions) Brief 5 (Music Video): Choose an official music video by an established band or solo artist that tells a clear story or features a strong community of fans. Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices? Song: Dear Mama, by 2Pac Genre: Hip Hop First image represents that the mama is crying because she kept getting blamed, which creates a sad mood. Second image shows where when 2Pac was young and he was with his brother, their mum was making them food, which can create a sense of nostalgia and a mood of happiness. Thirdly, in the last image, we can see that the mum is reading him a book when he is sleeping, which shows a sense of a loving moment, and it makes the mood happy. Target Audience: ...

1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1.  Write 3 things you DENOTE (literally see). pictures football walking 2.  For each, write what it CONNOTES (suggests). pictures = his photos of his life football = his professional job and career walking = he's walking in motion for the camera  3.  Identify ONE technical code and ONE genre (website) feature. technical code = camera down shot angle to record his motion walking for motion effect genre feature: the visual effects 4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand? well-integrated and coherent, because everything's organized and there's category's based on his photos about ...