Summer Projects Task

 Task 1: Research and Textual Analysis (Understanding Conventions)

  • Brief 5 (Music Video): Choose an official music video by an established band or solo artist that tells a clear story or features a strong community of fans.

  1. Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?

Song: Dear Mama, by 2Pac
Genre: Hip Hop


First image represents that the mama is crying because she kept getting blamed, which creates a sad mood.


Second image shows where when 2Pac was young and he was with his brother, their mum was making them food, which can create a sense of nostalgia and a mood of happiness.



Thirdly, in the last image, we can see that the mum is reading him a book when he is sleeping, which shows a sense of a loving moment, and it makes the mood happy.

  1. Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to this target audience.

It is aimed at young, marginalized individuals, who like hip hop music.

  1. Branding / House Style: 

    • How does the video make the audience feel like they are part of a fan community? How does it build the artist's brand?

This can make them feel like they are part of the community, because 2Pac's songs, brings nostalgia and where he comes from can relate to the people that also have a similar life to him with a street life or something else that relates to him, with the music that he has made, and it has influenced lots of people. The songs also represents his mum, which can show a loving bond.

Task 2: Establishing a Concept & Brand Identity

  1. The Bio: Write a brief introduction to your fictional person/group

    • Music: What is the name of the band/artist? What is their musical genre? What is the core style/vibe of their brand?

The name of the artist is 2pac, their musical genre is hip hop, and the core of the vibe is street aggression, and deep, poetic vulnerability.

  1. Logo and House Style Mood Board: Create a visual mood board (Collection of images) for your concept. It must include:


    • Font styles that fit the genre

    • Some logo examples that might be used to inspire your own person/band that establishes the brand in the way that you envision.


Task 3: Website/Music Video Planning

Plan out the basic details for your website/music video. Complete the following on your blog:

  1. Plan for music video/(narrative/performance/message etc
 
  1. Link to brief (positive role model for sense of community for music video):
  2. Actors/performers you plan to use: 
  3. Locations: 
  4. Costume/make-up/props required: 

Task 4: Statement of Intent


On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the website/music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production/website and is worth 10 marks of the overall 60 marks available.


Comments

Post a Comment

Popular posts from this blog

NHS CSP

  1) What is an advertising campaign? An organized course of action to promote a produce or service. 2) What is the objective of the NHS Represent campaign?  For black and Asian people to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want to make them donate or encourage people to from ethnic backgrounds like black and Asian. 4) Why is the advert called 'Represent'?  Because its representing people from other backgrounds and other. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Because using celebrities can attract people to watch the video more because people might know them or the celebrities have experience in doing this. 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? Blo...
Read more

Learner Response

Learner Response: Q1: A) Celebrity B) Music C) Red Dress D) Excitement Learner Response: Q1: A) Celebrity B) Music C) Red Dress D) Excitement Learner Response: Q1: A) Celebrity B) Music C) Red Dress D) Excitement Learner Response: Q1: A) Celebrity B) Music C) Red Dress D) ExcitementLearner Response: Q1: A) Celebrity B) Music C) Red Dress D) Excitement Learner Response: Q1: A) Celebrity B) Music C) Red Dress D) ExcitementLearner Response: Q1: A) Celebrity B) Music C) Red Dress D) Excitement Learner Response: Q1:Learner Response:Learner Response: Q1: Learner Response: Q1: Learner Response: Q1: A) Celebrity B) Music C) Red Dress D) Excitement Learner Response: Q1: A) Celebrity B) Music C) Red Dress D) Excitement A) Celebrity B) Music C) Red Dress D) Excitement Learner Response: Q1: A) Celebrity B) Music C) Red Dress D) Excitement A) Celebrity B) Music C) Red Dress D) Excitement Learner Response: Q1: A) Celebrity B) Music C) Red Dress D) Excitement Q1: A) Celebrity B) Music C) Red Dress D)...
Read more

Mise en scene

Image
In Stranger Things, the opening scene shows a haunted hallway that seems to ha.ve lighters flickering. A scientist flees down a hallway in Hawking's National Laboratory from an unseen force. He gets in an elevator, only to realize the force is inside with him and hanging on the ceiling, and he is killed as the doors close. Dungeons and Dragons figurine. 
Read more