Galaxy Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

It used a CGI version of Audrey Hepburn, and she also wore makeup, which can show that she is trying to be pretty to be in a relaxed mood or it shows that its a luxurious style, and it and states for the galaxy, "Why have cotton when you can have silk"

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

"Why have cotton when you can have silk"

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

She is a famous model and actress that is known for her glamorous stuff.

4) In your own words, what is intertextuality?

the relationship between words to create a similar relationship with something.

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Roman Holiday.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

The bus driver was the helper, the man in the car was the hero, Audrey Hepburn was the princess, the fruit guy was the villain.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Because it can show similarity and equality.

 

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn and Gregory Peck.

9) What representations of gender can you find in this advert?

Men & Women.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts

Having Audrey Hepburn insert independence and control.