Introduction to Photoshop
NHS CSP
1) What is an advertising campaign? An organized course of action to promote a produce or service. 2) What is the objective of the NHS Represent campaign? For black and Asian people to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')? They want to make them donate or encourage people to from ethnic backgrounds like black and Asian. 4) Why is the advert called 'Represent'? Because its representing people from other backgrounds and other. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately . Because using celebrities can attract people to watch the video more because people might know them or the celebrities have experience in doing this. 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? Blo...
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