Black Widow CSP

1)  All the companies involved in the creation of Black Widow:

- Marvel Studios, and distributed by Walt Disney Studios Motion Pictures.

2) What is conglomerate ownership and how does it link to Black Widow?

It means one large corporation owns serval smaller companies (subsidiaries) across different media sectors (film, TV, music, publishing, etc.), allowing for cross-promotion and profit maximization, as seen with The Walt Disney Company.

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

The animation, the effects, the costumes the characters are wearing. The costumes could be expensive. 

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.

- Advertisement

- Partnerships

- Cross-Platform Tie-Ins

5) What was the production budget for Black Widow and how much did it make at the box office?

Around £200 million, and earned approximately £379 million.

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

Yes, because it is a main-stream movie, and it has a high budget on the movie. 

7) Who regulates the film industry in the UK?

British Board of Film.

8) What age rating was Black Widow given? Why?

It was given PG-13 in the US and PG-12 in the UK, because of the violence, the language, the action, and the injury detail.

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

This is so other people can be more interested in the film as they see other people like it, meaning its a good film.

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

The way they promote their films are nice, and the introduction to the movie with the animations, effects and action can have an affect on the way people see the film and would like to watch it when it comes out.

Grade 8/9 Extension tasks

1) Read this Guardian report on Scarlett Johansson suing Disney over the release strategy for Black Widow. Do you agree she is right to be angry with the multiplatform release strategy?

Yes, because what she said can be valid in a court of case, and she explained what happened.

2) Read this feature on how Black Widow shot 22 minutes of IMAX footage to give viewers an incredible widescreen experience in IMAX cinemas. Why is IMAX an important part of marketing a blockbuster movie?

Because IMAX helped the movie, and plays a big role contributing to the movie.

3) Look at this Guardian website page allowing Marvel fans to discuss Black Widow. What interesting opinions do you notice in the comments? 

There's a lot of positive feedback towards the movie, and what happened, which can show the movie is very nice, and can bring others to watch as well if they have seen the comments, and this can also show to Black Widow and see how the people like the movie with positive feedback.

Finally, you might want to read this feature on whether there are too many Marvel sequels and spin-offs. Do you agree that there are too many Marvel films?

I think there are a good amount of marvel films, due to a lot of positive feedback and it being a famous film brand.