Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

they use advertising, partnerships, and 


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?


3) What are the seven different Psychographic groups? 

Mainstream, explorer, Aspirer, Succeeder, Resigned, Struggler, and Reformed.




4) Write a brief summary of what each Psychographic group is seeking or motivated by.

Mainstream: Security
Explorer: New discoveries
Aspirer: Status
Succeeder: Control
Resigned: Survival
Struggler: Escape & Survival
Reformed: Enlightment

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I am Reformer because I don't really follow other's people views and I see what I like.

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